How about just Bling King?

Sean Combs (aka Puff Daddy, Puffy, P Diddy) is changing his name once again: Diddy. Ah, what acceptance money can buy.

So why the identity crisis? To make things more simple... and because he can.

Diddy told the New York Post: "I noticed people were uncomfortable when I'd first meet them, and they'd ask me what they should call me."

Just wait a few more years and it'll be Did Did Didio.